Part I
When a client uses an LED screen, chances are good some advertising or sponsorship logos will be displayed during an event. The screen can do an amazing job at getting your message across. But without thought to location, and optimum viewing, some of the best messages will go unseen.
The problem is common to any kind of media display . The whole purpose of visual support is to let an audience experience an entire image if possible. Surroundings and venue play crucial roles in achieving that goal, but with a little effort and planning, a properly-placed screen can ensure the entire surface area is visible.
Advertisers spend thousands of dollars to sponsor events, and expect their message to be seen. The easy way to make sponsors happy is to ensure people, trees, or other obstacles are not blocking the screen. It’s all about maximum impact for your advertisers and your audience.
Here are examples of screen placement with challenging consequences.
Note the people walking directly in front of the screens in both pictures above, obstructing portions of the display. An observer further away would miss information in the lower half of the screen, and only notice the top portion.
Both pictures were taken at an average person’s height level of around 1.7m (5 ft. 10 in.). They were also taken during a slow period. Imagine the blockage of the information with a crowd walking by when attendance increased ! Lower screen messaging would be missed.
Remember, size doesn’t matter…a bigger screen doesn’t guarantee your message will be seen. And if placement is incorrect, the fact the screen is of high quality gets lost in the crowd…literally. Raising the screen is an easy quick fix. All it takes is a little planning.
We can handle any scenario…if height is an issue, we’ll make it work.
When you plan to rent a screen, think about location, placement and elevation. Achieve maximum impact for your dollar. And remember –we’re here to help make those decisions easy.
Continued in Part II – Coming Soon
