ColossoVision is proud to be a part of a very unique and special “Canadian First ” event. Partnering with Buy Canadian First, which promotes ” all things Canadian”, ColossoVisions Barco Mobile screen is delivering informational content on Canadian made products, services and talent.
Photo Courtesy of Buy Canadian First
For more information please visit Buy Canadian Firsts Blog
Buy Canadian First’s newly launched LED Media Division answers their clients’ needs to promote Canadian products and services beyond the web.
ColossoVision Canada would like to thank Buy Canadian First for the invitation to partner as their supplier in the newly created LED Media Division. Vicki Dupuis, President of ColossoVision Canada says “it is a privilege to partner with Buy Canadian First, and support their mandate to exclusively promote Canadian-made products and Canadian companies”. Launched as a website in 2008 by company founder & Managing Director, Isabelle Remy, Buy Canadian First¹s mission is to promote Canadian companies, their services and the products they make right here at home. “Three years later, the company has evolved into a Marketing & Advertising agency specializing in Made in Canada“, says Isabelle.
“This new LED Media division is dedicated to promoting Canadian companies across the country through the use of giant LED screens strategically deployed in high-traffic locations during specific time periods”, says Mohsin Siddiqi , Director of Operations and Sales for the division at Buy Canadian First. He also says Buy Canadian First’s “experienced team is dedicated to developing successful marketing solutions through highly-specialized and cost-effective concepts.”
The future is bright, and opportunities endless, for Canadian Companies to promote their products. ColossoVision will be working with Buy Canadian First to offer branding and advertising opportunities beyond the street. “There are more opportunities outside of mainstream media to create awareness. At this time we are already in negotiations with nearly a dozen events across Canada who are interested in engaging the services of this new LED media division”, says Andy Soltesz co-founder of ColossoVision.
By partnering with Buy Canadian First, ColossoVision can offer events with limited budgets the opportunity of using screens for their shows. In turn, Canadian companies have the opportunity to create awareness of their brands at events all over the country.
To be clear, “buying Canadian first does not mean buying Canadian only”, says Vicki. “ColossoVision understands that Canadian companies must remain competitive to keep your business. The supplier you seek can’t just rely on your soft heart and patriotism. They must also have the resources to meet your
demands. Thankfully, the talent pool and resources in Canada are incredibly rich and dynamic.”
ColossoVision is a proud Canadian supplier of high quality mobile , modular, and creative LED video screens to events in North America. Over the years, the ColossoVision brand has become a recognized trademark that provides our clients with the guarantee they are teaming up with a trustworthy and experienced supplier.
Part I
When a client uses an LED screen, chances are good some advertising or sponsorship logos will be displayed during an event. The screen can do an amazing job at getting your message across. But without thought to location, and optimum viewing, some of the best messages will go unseen.
The problem is common to any kind of media display . The whole purpose of visual support is to let an audience experience an entire image if possible. Surroundings and venue play crucial roles in achieving that goal, but with a little effort and planning, a properly-placed screen can ensure the entire surface area is visible.
Advertisers spend thousands of dollars to sponsor events, and expect their message to be seen. The easy way to make sponsors happy is to ensure people, trees, or other obstacles are not blocking the screen. It’s all about maximum impact for your advertisers and your audience.
Here are examples of screen placement with challenging consequences.
Note the people walking directly in front of the screens in both pictures above, obstructing portions of the display. An observer further away would miss information in the lower half of the screen, and only notice the top portion.
Both pictures were taken at an average person’s height level of around 1.7m (5 ft. 10 in.). They were also taken during a slow period. Imagine the blockage of the information with a crowd walking by when attendance increased ! Lower screen messaging would be missed.
Remember, size doesn’t matter…a bigger screen doesn’t guarantee your message will be seen. And if placement is incorrect, the fact the screen is of high quality gets lost in the crowd…literally. Raising the screen is an easy quick fix. All it takes is a little planning.
We can handle any scenario…if height is an issue, we’ll make it work.
When you plan to rent a screen, think about location, placement and elevation. Achieve maximum impact for your dollar. And remember –we’re here to help make those decisions easy.
Continued in Part II – Coming Soon
Saturday, May 19, 9:13 am
ColossoVision Copyright 2011-All Rights Reserved
| Terms of use | Contact us |
